Print & Play
Estée Lauder Companies has been an innovator and pioneer in the beauty industry for decades. To maintain their leadership, they sought to ignite their flagship stores worldwide with new technology that would elevate retail entertainment and highlight each brand’s hero products.
Our team was asked to create an exclusive in-store experience that could drive traffic and strengthen customer relationships. The solution was Print & Play: a custom printing kiosk that enabled shoppers to instantly personalize cosmetic packaging with their own designs, transforming everyday purchases into unique, memorable experiences.
My Role/
Lead UI/UX Design, Global PM/Brand Liaison, On-site Education, Software Engineering, Hardware Collaboration (3D jig design), Product Compatibility Testing, Localization
Company/
Estée Lauder Companies
(Estée Lauder, Clinique, MAC)
Year/
2020-22
Key Highlights by the numbers
Delivered measurable business impact through in-store personalization—driving strong ROI, sales uplift, and global scalability across Estée Lauder’s retail network.
48 Global Affiliates
Platform designed and rolled out with localization support across Clinique and Estée Lauder’s Global Network.
ROI 255%
Proven return on investment during pilot period (Sep 9 - Oct 2) - Estée Lauder Peru
194% Makeup Growth
Category growth driven by in-store personalization experience - Estée Lauder US
1,003+
Clinique iD products personalized within the first 8 weeks of launch for self use, gifts, and more - Clinique US
+1,600% increase in sale
Increased weekly Envy lipstick sales from 12 units → 204 units during activation - Estée Lauder UK
+67% YTD
Clinique iD category +67% YTD (vs. –5% regional average), Outperformed regional trend by +72pp YTD - Clinique US
Kiosk UI/UX Design
Designed a fast, intuitive, consumer-facing interface that transformed complex UV printing and RIP software into a simple 3-step in-store experience optimized for speed, clarity, and accessibility.
Clinique
Estée Lauder
MAC
Clinique/ US Soho pop up
Led the UX setup and operational coordination for U.S. pop-up activations, supporting live customer interactions, on-site testing, and staff training in high-traffic retail environments.
Customer Reactions
Estée Lauder/ Flagship Pop-Ups (US, EMEA, Peru)
Partnered with Estée Lauder brand and retail teams to tailor the experience around hero products, validating personalization as a scalable, revenue-driving flagship retail model.
Customer Reactions
Process
Owned product direction across UX/UI design, hardware integration, vendor collaboration, Brand guidance, and global rollout—bridging design, engineering, and business teams.
Hardwares & Product Testing Process
Illlustration
