BHV International
BHV International is a premium cross-border travel and service agency curated for international clients seeking Korea’s highest standards in beauty, medical aesthetics, and lifestyle experiences. This project focused on designing a refined and trustworthy brand system that supports global guests throughout their entire journey—from discovery and consultation to on-site care, recovery, and post-experience touchpoints.
By approaching the brand as an end-to-end service experience, the work spans both digital platforms and physical touchpoints, ensuring a seamless transition from consultation to post-treatment care for international travelers.
My Role/
Brand Identity, Brand guidelines, Brand strategy, Product Design, Digital Campaign, Marketing, Packaging Design, AI Generation
Client/
BHV International
Go to website
Year/
2025
(3-week sprint ~ing)
Brand Identity
The brand identity was designed as a neutral, white canvas system—intentionally minimal to support a wide range of services under one unified brand. The logotype and lettermark balance typographic precision with organic flexibility, reflecting BHV’s philosophy of delivering exacting standards with human-centered care.
Exclusive Post-Care Welcome Kit
Created exclusively for BHV Beauty & Medical Tour clients, this welcome kit was fully designed as a key brand touchpoint. Each component—from post-care products to packaging and printed materials—was intentionally crafted to reflect BHV’s care philosophy and high-touch, luxury service standards. By providing post-care essentials that can be used immediately after treatment, BHV ensures that care continues beyond the clinic—bridging medical expertise with comfort, design, and trust.
Website
The UI/UX design focused on translating BHV International’s premium brand values into a clear, intuitive, and visually restrained digital experience.The website functions as a secondary touchpoint that reinforces brand trust while acting as a bridge to booking and consultation. Clear information architecture supports confident decision-making without friction - More to come
